It’s been just four months since Gemma Goode graduated with a First Class BA (Hons) Graphic & Media Design degree at Hereford College of Arts (HCA), but her career is going from strength to strength.

Gemma, who grew up in and lives in Hereford, worked on a number of exciting projects during her time at the College; her t-shirt designs were chosen to go on sale in store and online at clothes store, FIT, and she was also chosen to work with dan le sac and Scroobius Pip, designing the typography for Pip’s body for their ‘You Will See Me’ video – which went on to win Independent Video of the Year at the AIM Music Awards. Gemma was awarded the Brian Hatton Award for Most Promising Higher Education Student at her Graduation ceremony at Hereford Cathedral, and since then then she has won a You Can Now (YCN) Award in London for her designs for soft drink brand J2O, has worked on branding and literature for the BBC’s Arabic Film Festival, and taken on a variety of commissioned work.

Her YCN Award was the result of a live competition brief that she and her fellow students took part in during their third and final year of their BA (Hons) Graphic & Media Design Course. Gemma tweeted some of her designs during the initial stages and received some positive feedback from J2O, which encouraged her to develop them further. As a result, she won a commendation from YCN and was invited to attend the prestigious awards ceremony at the Barbican Centre in London, to collect her award. Entries had come in from all over Europe.

The trip to London was a huge milestone for Gemma; prior to studying her Degree, she had suffered from Agoraphobia. Making the journey to London was a fantastic achievement for her; as well as collecting her award, Gemma is enjoying a new found independence that has seen her visit other cities and make plans for more adventures in the future.

“I was really proud to win the award,” said Gemma. “The Barbican Centre was beautiful and a fantastic setting for the ceremony. I had a fantastic time and met some great people, and it marked huge achievements for me – professionally and personally. Working on the project provided me with great experience; the chance to work on live briefs and understand how the industry works was one of the real selling points of studying at HCA.”

Since winning the award, Gemma has worked on the branding and literature for the BBC Arabic Film Festival in London, including the festival guide, posters, invitations and certificates. “I was initially awarded the work for the Festival guides following my successful proposal, which was submitted into a very competitive application process,” said Gemma. “They really liked the other examples of my work that they saw, and were really happy with the guides, and I was asked to design the posters and additional literature. It was a joy to work on!”

Although Gemma’s passion is Typography, she works on all areas of Graphic Design and has set up her own business, Wolf & Jewel. To find out more about her work, visit wolfandjewel.com.

About Association of Colleges West Midlands

AoC West Midlands promotes and supports the interests of 38 general further education, sixth form and specialist colleges throughout the West Midlands region. The West Midlands is a diverse region and our colleges reflect this diversity. From small specialist colleges in rural locations to large inner city establishments, colleges reflect the needs of their local environment. Working closely with employers, learners and the local community, our 38 member colleges offer a broad range of flexible learning opportunities for individuals at all levels. They aim to give local people the skills they need for success and prosperity, tackling barriers to learning and providing opportunities that meet the needs of individuals and employers
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