Brady Bags Presents Fashion Students with Design Challenge

Walsall College Fashion students received a back stage tour of designer goods being manufactured on the production line when they visited the Brady Bags factory in Walsall.

Brady Bags are high quality sporting bags hand-made in Walsall, from best quality canvas, brass components and English bridle leather. Established since 1887, Brady is a renowned name around the world.

The Level 3 and HNC students have also been set a live brief by the brand to come up with original designs for a new bag that could end up on the production line and be launched to an international market.

The brief is to come up with a bag design aimed at a younger trend conscious market but in keeping with Brady’s trademark style.

Students have been given a month to work on their ideas and each will receive individual feedback from the firm. Five ideas will be shortlisted for the next phase of the project and students will be asked to develop their designs further, before pitching them to Managing Director at Brady Bags, Peter Wilkes. The two best designs will then be selected and each winning student will be awarded with £250 for their efforts.

Curriculum Manager for Fashion, Christine Taylor, said: “This is the third consecutive year that Brady Bags has chosen to work in collaboration with the college and offer our students this incredible opportunity. We are delighted that this partnership is providing our budding fashion designers with high value industry experience as they work towards their career goals.

“It is also a great credit to previous students that have worked with the company as their designs have been considered to be of a very high industry standard. It helps to demonstrate that they are building a solid foundation of creative design skills and have the makings for great careers in the fashion industry.”

Peter, who also delivered an inspiring talk to students about his illustrious career in the fashion industry, said: “It is great to be working in partnership with the college again and I’m looking forward to seeing the ideas they come up with.”

About Association of Colleges West Midlands

AoC West Midlands promotes and supports the interests of 38 general further education, sixth form and specialist colleges throughout the West Midlands region. The West Midlands is a diverse region and our colleges reflect this diversity. From small specialist colleges in rural locations to large inner city establishments, colleges reflect the needs of their local environment. Working closely with employers, learners and the local community, our 38 member colleges offer a broad range of flexible learning opportunities for individuals at all levels. They aim to give local people the skills they need for success and prosperity, tackling barriers to learning and providing opportunities that meet the needs of individuals and employers
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