Apprentice Promoted to Senior Manager Role

Apprentice Promoted to Senior Manager Role

Curtis Rood, Senior Account Manager at Signfab


Signfab, a leading midlands-based sign manufacturer for the trade sector, has appointed Curtis Rood as a Senior Account Manager, three and a half years after he joined the company as an entry level apprentice.

Curtis, who completed his apprenticeship qualification in Sign Making with Walsall College, will play an essential role in managing and developing the company’s relationships with key stakeholders across a portfolio of trade accounts and will also be responsible for managing a sales team to support the company’s overall objectives.

Sales Office Manager at Signfab, Julie Brett, said: “From day one Curtis has displayed a professional and efficient attitude to his work, completing projects to a high standard and in a timely manner. He started off in manufacturing and production before being promoted to the sales office after continuously showing enthusiasm in developing his skills further and learning more about different aspects of the business. Other colleagues and managers in the firm have also been quick to heap high praise on Curtis and the way in which he conducts his work.

“We have grown significantly in the last few years and when the opportunity to create a senior manager position presented itself, we had no hesitation in offering the role to Curtis, as he is definitely worthy of it.”

Commenting on his promotion, 22-year-old Curtis said: “It’s incredible to think how far I’ve come since I started at the company just a few years ago. The staff have been very supportive and helped me to develop my technical skills and all-round understanding of the sector. I have learnt a lot from the experienced sign makers in the business and now as a manager myself, I am glad I can support others to achieve their goals too.

“I chose to do an apprenticeship over going to university as I was keen to earn a wage whilst still continuing with my education. Applying for this apprenticeship has without a doubt been the best career move I could have made, as I don’t think I would have progressed as quickly as I have without it.”

James Norris, Assistant Principal for Commercial Development at Walsall College, commented: “Apprenticeships provide young people with the opportunity to gain valuable skills and real work experience that will lead to greater employment prospects in the future. However they are also a fantastic way for businesses to develop new talent and pass their knowledge on to the next generation of workers.

“Curtis’s promotion will enable him to broaden his experience and progress his career further, while supporting the company as it continues to expand.”

The college currently offers over 40 apprenticeship frameworks and has over 1000 apprentices across the UK enrolled on its programmes from level 2 (equivalent to GCSE) to level 5 (equivalent to HND) in addition to a traineeship offer.

About Association of Colleges West Midlands

AoC West Midlands promotes and supports the interests of 38 general further education, sixth form and specialist colleges throughout the West Midlands region. The West Midlands is a diverse region and our colleges reflect this diversity. From small specialist colleges in rural locations to large inner city establishments, colleges reflect the needs of their local environment. Working closely with employers, learners and the local community, our 38 member colleges offer a broad range of flexible learning opportunities for individuals at all levels. They aim to give local people the skills they need for success and prosperity, tackling barriers to learning and providing opportunities that meet the needs of individuals and employers
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