Shrewsbury College shortlisted for prestigious Times Education FE award

PrintShrewsbury College is in the running for the Marketing/Communications Campaign of the Year Award, at the prestigious Times Education supplement (TES) Further Education (FE) Awards 2016.

The annual awards mark the achievements of the very best further education providers in the UK and celebrates the dedication and expertise of the people and teams who continue to make a significant contribution to improving the skill levels of young people and adult learners.

Shrewsbury College entered their Higher Education recruitment campaign, ‘why not you too?’ It is the first time the College has entered the awards.

ShrewsColl_HE_billboard_10-8-15

Marketing and Admissions team leader, Charmian Turner, said: “We are thrilled to be shortlisted for the award – It’s a testament to the hard work and dedication the team put into the campaign.

“Our campaign was targeted at encouraging local people to study a Higher Education course. We used examples of real students to dispel obstacles people had to study at this level, such as time, family, age, work or financial commitments – to offer them a ‘second chance’ and raise aspirations with the strapline Why not you too? As well as raising awareness of our HE provision we were delighted that recruitment increased by 24% on last year.

TES FE editor Stephen Exley said: “The sheer range of entries for the 2016 TES FE Awards is a real showcase for the phenomenal work and groundbreaking initiatives that are going on within training providers and colleges throughout the UK.

Eight colleges have been shortlisted in the Marketing/communications campaign of the year category at the TES FE Awards and the winner will be announced on Friday 22 April during the ceremony at the Grosvenor House Hotel, London.

The College’s marketing team also picked up the gold award for the Higher Education Campaign at the College Marketing Network awards in November last year.

For more information about Higher Education courses at Shrewsbury College, please call 01743 342411, visit www.shrewsbury.ac.uk, or you can follow the college on Facebook: /shrewsburycollege Twitter: @shrewsburycol and Instagram: shrewsbury_college

About Association of Colleges West Midlands

AoC West Midlands promotes and supports the interests of 38 general further education, sixth form and specialist colleges throughout the West Midlands region. The West Midlands is a diverse region and our colleges reflect this diversity. From small specialist colleges in rural locations to large inner city establishments, colleges reflect the needs of their local environment. Working closely with employers, learners and the local community, our 38 member colleges offer a broad range of flexible learning opportunities for individuals at all levels. They aim to give local people the skills they need for success and prosperity, tackling barriers to learning and providing opportunities that meet the needs of individuals and employers
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