HoW College students ‘focus’ on promoting local area

HoW College students ‘focus’ on promoting local area.JPG

Students from HoW college took part in the launch of a campaign to help promote Redditch.

The budding mechanics and sports students joined a focus groups run by Redditch Borough Council as part of a campaign to attract more businesses to Redditch.

Run over two years, the Council, which is part of North Worcestershire Economic Development and Regeneration Partnership (NWEDR) is planning to promote the Borough through social media, photography and digital campaigns in a bid to build pride in the area.

To collect perceptions about the Borough from workers and entrepreneurs of the future, officers asked the students who were from Redditch, what keeps them ‘Inside’ and what they go ‘Outside’ for. Some students lived ‘outside’ Redditch so they revealed what brought them ‘inside’.

The feedback will be used to drive the campaign and similar consultation will take place in two years’ time to see if perceptions have changed with students. HoW College is a partner on the Redditch Economic Development Theme Group, led by the Council.

Redditch Borough Council Chief Executive Kevin Dicks said: “It was great to build on our links with the College and to harness the energetic feedback from its students who provided mixed opinions on their views on Redditch as a place to live, study and socialise in.

“While the main thrust of the Promoting Redditch campaign is to attract businesses to the area, at the same time we want to continue to build pride across the Borough. We look forward to working with the students, on this, going forward.”

Students were also invited to take part in a photography competition depicting the Borough with winning images being used in the campaign.

For more information about the College please visit

About Association of Colleges West Midlands

AoC West Midlands promotes and supports the interests of 38 general further education, sixth form and specialist colleges throughout the West Midlands region. The West Midlands is a diverse region and our colleges reflect this diversity. From small specialist colleges in rural locations to large inner city establishments, colleges reflect the needs of their local environment. Working closely with employers, learners and the local community, our 38 member colleges offer a broad range of flexible learning opportunities for individuals at all levels. They aim to give local people the skills they need for success and prosperity, tackling barriers to learning and providing opportunities that meet the needs of individuals and employers
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