College over exceeds apprenticeships target

Newcastle-under-Lyme College (NULC) has successfully recruited 15 additional apprentices above its ambitious target of 50 in just 50 days.

The College launched an ambitious campaign during National Apprenticeship Week in March to recruit 50 new apprentices in 50 working days in a bid to increase awareness of apprenticeships among local businesses and young people across the borough. 

Carl Riding, Head of Employer Engagement and Work-Based Learning, commented: “We’re absolutely ecstatic that the campaign has generated so much interest in apprenticeships from the local area.  When we launched the campaign we thought that our target of 50 in 50 days was ambitious so to have exceeded by an additional 15 is incredible.  We are extremely grateful to all local employers who have helped support the campaign and improve employment prospects for young people across the borough.”

Carl added: “The campaign has now ended but we are committed to apprenticeships and we want to ensure that local employers recognise the value that apprentices can bring to their business – almost nine out of every ten employers hoping to achieve business benefits tell us that apprenticeships deliver.”

Local SME Retherm recruited an apprentice with NULC during the campaign.  Amanda Conway, Finance Director at Retherm, said: “Our experience with NULC has been efficient and friendly.  The candidates were pre-screened and those that were sent through to us were of high quality.  I’m excited to see what skills and talents our new apprentice can bring to the business.”

Paul Farrelly MP supported the campaign.  Paul said: “I’m delighted that the campaign has increased awareness and given 65 local young people employment prospects.  The driving force of the campaign was to encourage local businesses to find out more about apprenticeships and the real business benefits, in order to tackle the skills shortages in the area and the wider unemployment issues and it has been successful.” 

If you would like to recruit an apprentice NULC will advertise your vacancy and pre-screen all applicants to help find the right person for your business.  Apprenticeships are available at Intermediate, Advanced and Higher levels and NULC can tailor bespoke apprenticeships to suit the needs of your business.

If you are interested in finding out more about apprenticeships contact the Employer Engagement Team on 01782 254126 or email

About Association of Colleges West Midlands

AoC West Midlands promotes and supports the interests of 38 general further education, sixth form and specialist colleges throughout the West Midlands region. The West Midlands is a diverse region and our colleges reflect this diversity. From small specialist colleges in rural locations to large inner city establishments, colleges reflect the needs of their local environment. Working closely with employers, learners and the local community, our 38 member colleges offer a broad range of flexible learning opportunities for individuals at all levels. They aim to give local people the skills they need for success and prosperity, tackling barriers to learning and providing opportunities that meet the needs of individuals and employers
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