Apprentice designer is the full package

Apprentice designer is the full package1

Apprentice Andy McDermott with Tina Dalzell of BMet College and Ian Dunnaker, of A Perry

A Cradley Heath apprentice has made his mark after designing new packaging for his company’s products.   Andy McDermott has updated packaging for the company, A Perry and their range of ironmongery and threaded bar.

The 19-year-old is also responsible for creating artwork for the company’s product labels, information guides and delivery vehicle livery as well as promotional literature for their stockists and distributors.

“The company rebrand took place last spring with a new logo and image. Our refreshed marketing materials are having a great impact,” said Ian Dunnaker, Sales Director. “Tasking Andy with responsibility for our packaging designs was our way of encouraging new talent to develop the company’s vision.

Apprentice designer is the full package2

Apprentice, Andy showcases his designs

“Everyone at the company, including our stockists and suppliers are impressed by Andy’s work.  He has also provided artwork for our new company website which is now live, so we are proud to show what can be achieved by providing Apprenticeship opportunities amongst our workforce.”

The new website www.perrytrade.co.uk showcases the company’s diverse product range, whilst offering many new features and improved performance.

“Seeing my designs go live has been a bit strange, but also rewarding as it’s the first time I’ve done something like this,” said Andy who is five months into his Level 3 art and design (graphic design) Apprenticeship at Matthew Boulton College.  “I’ve realised how much hard work is involved in design and branding.

“I haven’t worked in this environment before, so everything has been a learning process.

“Everything I work on has a lot of creative potential.  It’s great.”

For further information about Apprenticeships at BMet, visit www.bmetc.ac.uk

About Association of Colleges West Midlands

AoC West Midlands promotes and supports the interests of 38 general further education, sixth form and specialist colleges throughout the West Midlands region. The West Midlands is a diverse region and our colleges reflect this diversity. From small specialist colleges in rural locations to large inner city establishments, colleges reflect the needs of their local environment. Working closely with employers, learners and the local community, our 38 member colleges offer a broad range of flexible learning opportunities for individuals at all levels. They aim to give local people the skills they need for success and prosperity, tackling barriers to learning and providing opportunities that meet the needs of individuals and employers
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