New Head of Communications appointed for Hereford College of Arts

Jennie Hermolle has been appointed by the College as the new Head of Communications.  She takes over this senior management role from Kate La Barre, the outgoing Marketing Manager.

As Head of Communications, Jennie will be responsible for the development and implementation of internal and external communications strategies to meet College objectives and build on Hereford College of Arts’ profile and reputation.    She brings an impressive range of experience to the role in brand, marketing and PR having worked for a cross-section of companies; from multi-national brands such as Pfizer through to Senior Brand Manager with Rachel’s Dairy Ltd. More recently she has been running a marketing consultancy business with a particular focus on the food and drink industry.


Abigail Appleton

Principal, Abigail Appleton said:

  I’m thrilled that Jennie is joining the senior team at Hereford College of Arts at such an exciting time.  We’re proud of our history and track record but now have ambitious plans to grow and strengthen our position as an exceptional and internationally recognised centre for creative education.  I know that Jennie’s invaluable business experience will help us pursue this course.   Food and art are interconnected in many ways so I’m also intrigued to see how Jennie’s passion and experience in food marketing may shape and enrich the College in new ways!’


Jennie Hermolle

Commenting on her new role, Jennie said:

Creativity is something I’ve always valued in both my personal and professional life, and I’ve been so impressed by the fantastic creative opportunities for students at Hereford College of Arts.  I relish the chance to grow the profile and recognition of the college at this exciting time in its growth trajectory.  With all my experience in food and drink marketing, I have a very healthy appetite to get stuck in to this new role!

Kate La Barre will be handing over the reins to Jennie having been Marketing Manager for over 12 years.  In her new role she will leading on a number of special projects for the College including the delivery of Creative Connections Herefordshire, a new initiative funded by Arts Connect and The Elmley Foundation, to create amazing opportunities for young people across the county through arts and culture.   She will also be driving forward international partnerships as part of the College’s ambitious plans to increase its international profile.


Kate La Barre

Kate said:

I am thrilled to be leading on these two significant and strategic projects for the College.  I’m really looking forward to getting both projects underway and welcome the diversity of the two roles: one will allow me to use my knowledge, experience and love of Herefordshire supporting arts and culture for young people across the county and the other will be representing the College much further afield as we build on our international links. 

Jennie took up the role at the beginning of October, just in time to oversee the College’s busiest period of the academic year.  Over the next few months, her team will be travelling the length and breadth of the country raising the profile of the College to new audiences, advising prospective students and welcoming visitors at Open Days.

About Association of Colleges West Midlands

AoC West Midlands promotes and supports the interests of 38 general further education, sixth form and specialist colleges throughout the West Midlands region. The West Midlands is a diverse region and our colleges reflect this diversity. From small specialist colleges in rural locations to large inner city establishments, colleges reflect the needs of their local environment. Working closely with employers, learners and the local community, our 38 member colleges offer a broad range of flexible learning opportunities for individuals at all levels. They aim to give local people the skills they need for success and prosperity, tackling barriers to learning and providing opportunities that meet the needs of individuals and employers
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