Pop-up Christmas shop exceeds fundraising expectations


Telford College of Arts and Technology’s pop-up Christmas shop selling gifts and seasonal goods has beaten all expectations, raising well over £1,200.

The shop was an opportunity for the college’s Foundation Learning team to showcase some of their work, as well as supporting other charity-run businesses, and providing valuable retail work experience.

At the start of its final day of trading on December 16, the shop had already raised £1,217 – much of which will now be reinvested to support similar initiatives for TCAT students in the new year.

TCAT lecturer Kristy Stuart said: “We are delighted with our sales, which have exceeded expectations.

“Over the two weeks, we have had 49 learners engaging in all the aspects entailed in working in a fully-functioning retail environment.

“The learners have all thrived on the opportunity, and we have so many heart-warming tales to tell about each individual’s achievements.”

The shop was set up completely from scratch, and along with a whole array of hand-crafted items, the college received donations of stationery from West Mercia Supplies and a vast range of pre-loved items.

TCAT also collaborated with other charity-run businesses to offer their goods for sale and auction too.

Kristy added: “The level of support and training we have been able to provide through this initiative has enabled us to engage many learners who would have found it difficult to participate in an external venture.”

Part of the funds raised at the shop are being donated to the Severn Hospice, with the remainder being reinvested into funding similar projects at TCAT over the coming months.

About Association of Colleges West Midlands

AoC West Midlands promotes and supports the interests of 38 general further education, sixth form and specialist colleges throughout the West Midlands region. The West Midlands is a diverse region and our colleges reflect this diversity. From small specialist colleges in rural locations to large inner city establishments, colleges reflect the needs of their local environment. Working closely with employers, learners and the local community, our 38 member colleges offer a broad range of flexible learning opportunities for individuals at all levels. They aim to give local people the skills they need for success and prosperity, tackling barriers to learning and providing opportunities that meet the needs of individuals and employers
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