From timid teenager to educational entrepreneur – and all thanks to TCAT

From timid teenager to educational entrepreneur – and all thanks to TCAT1

George Hounsell who has used the skills learned at TCAT to form The Little Sports Club in Telford

When George Hounsell first arrived at Telford College of Arts and Technology, he was described by staff as a timid teenager who didn’t like speaking aloud in front of the class.

Now, however, he has blossomed into a successful sporting entrepreneur, running a fast-growing company which is helping to get people active across the West Midlands.

George, 23, is a former pupil of Idsall School in Shifnal, who completed level two and three Travel and Tourism qualifications at TCAT.

From timid teenager to educational entrepreneur – and all thanks to TCAT2

The Little Sports Club is providing activities across the West Midlands

“My journey at TCAT helped to turn me from a school child into an adult,” says George, whose Telford-based company The Little Sports Club, is now going from strength to strength.

“Parts of my Travel and Tourism course still help me to this day, particularly around marketing – without the support of my TCAT lecturers, I wouldn’t be where I am today.

“I always liked the look of TCAT; the facilities always looked great, always being updated, and when I went to look around, I can remember meeting with the Travel and Tourism team and they made my decision.”

The Little Sports Club, formed in December 2016, is delivering sports, art, dance and foreign language education across the Shropshire, Birmingham, Wolverhampton and Walsall areas, working with schools, colleges, hospitals, nursing homes, and holiday parks.

George says: “We’re passionate about getting children active through sporting, creative and performing arts activities. Our main ethos is to develop positive attitudes around ‘fair play’ and respect for others.”

Before setting up his company, George spent a couple of years in the coaching environment, working with companies such as Crossbar Coaching and We Love Football.

During his time at TCAT, he had also been out on a two-week work placement at AFC Telford United, working closely with the club’s former commercial manager Paul Riley.

TCAT Travel and Tourism course tutor Sue Hayward said everyone on the team was proud of George’s achievements.

“George arrived at TCAT a shy and naïve 16 year old. I remember vividly how painful it was for him to be involved with presentations and speaking aloud in front of the class, but despite this he was a popular member of the group.

“It is a pleasure to see how far he has travelled, and that he has put his talents to such good use. We look forward to him inspiring our current students.”

Jemma Harrison, who was George’s personal tutor, added: “I am so thrilled for George. I always knew he had great potential – his confidence and drive to succeed are commendable.

“I couldn’t be prouder of his success in starting up his own sport organisation, with support from the local community.

“He always had a passion for football, and our course gave him the confidence, customer service, marketing and business skills which helped him launch his own company.”

To find out more about TCAT’s range of Travel and Tourism courses, see, or call 01952 642237.

About Association of Colleges West Midlands

AoC West Midlands promotes and supports the interests of 38 general further education, sixth form and specialist colleges throughout the West Midlands region. The West Midlands is a diverse region and our colleges reflect this diversity. From small specialist colleges in rural locations to large inner city establishments, colleges reflect the needs of their local environment. Working closely with employers, learners and the local community, our 38 member colleges offer a broad range of flexible learning opportunities for individuals at all levels. They aim to give local people the skills they need for success and prosperity, tackling barriers to learning and providing opportunities that meet the needs of individuals and employers
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