Chelsea Flower Show honour for floristry students

Chelsea Flower Show honour for floristry studentsFloristry students from Moreton Morrell College have been chosen to create a floral feature at the RHS Chelsea Flower Show to mark the 100th anniversary of the British Florist Association (BFA).

BFA member colleges across the country were invited to submit designs, and it was the Moreton Morrell College design which was chosen. The stand ‘The British Florist Association at 100’ will be staged in the heart of the floristry zone of Chelsea’s Great Pavilion, with 6000 fresh cut flowers to be used to create a 2.5m high ‘100’ feature. Portraits of pioneering British florists past and present will are also showcased throughout the feature to reflect the history of the association.

Emily Deacon brought together the ideas of the students into the design. She said, “Although it was my drawing that was chosen, it was definitely collaborative as we were all putting in our ideas. When we heard we that it was our design that was selected we were ecstatic, as Chelsea is so prestigious.”

Rebecca Hough, who travels from Durham to study at Moreton, said, “We’re juggling this with our final college assignments and exams so we’re a bit stressed and tired but also really excited as it’s such an honour to be at the Chelsea Flower Show. We’re all really looking forward to it.”

The Level 4 Higher Diploma in Floristry students and award-winning tutors Jane Benefield and Laura Leong are now working hard on preparations before they begin the build at Chelsea ready for the official press day of the show on Monday 22 May. The students will also be on the stand throughout the show to talk to the visitors – over 150,000 attend the show every year.

For student Hayley Smith it will be an even more intense week as she has won through to the RHS Young Florist of the Year final which also takes place at Chelsea. As well as helping with the BFA stand, she will also have to design and create a floral kite for the final. She said, “It’s obviously a challenge with everything happening at once, but I’m really glad for the opportunity – I’ll just try to ride the wave and enjoy it!”

Brian Wills-Pope, Chair of the BFA said, ““We are thrilled that Moreton Morrell College are helping us celebrate the 100th anniversary of the British Florist Association in style at the world-famous RHS Chelsea Flower Show. Moreton Morrell is one of our leading Member Colleges and their floristry expertise is simply outstanding. Their magnificent, 2.5m high floral 100 installation for Chelsea looks set to be an absolute showstopper!”

Jane Benefield, floristry lecturer said, “I’m so proud of all my talented, hard-working students who have shown huge commitment and dedication and are putting in so much extra time to create the stand. For our college to be chosen to represent the BFA’s 100th anniversary is a real honour and I can’t wait to see the design come to life at Chelsea – it’s going to be such a proud moment for us all.”

The RHS Chelsea Flower Show runs from Tuesday 23 May-Saturday 27 May.

Moreton Morrell College offers floristry courses at a range of levels. For more information call 0300 456 0049 or go to

About Association of Colleges West Midlands

AoC West Midlands promotes and supports the interests of 38 general further education, sixth form and specialist colleges throughout the West Midlands region. The West Midlands is a diverse region and our colleges reflect this diversity. From small specialist colleges in rural locations to large inner city establishments, colleges reflect the needs of their local environment. Working closely with employers, learners and the local community, our 38 member colleges offer a broad range of flexible learning opportunities for individuals at all levels. They aim to give local people the skills they need for success and prosperity, tackling barriers to learning and providing opportunities that meet the needs of individuals and employers
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